Sunday 20th May

Dear Guests,

With more than 90 participants, four thought-provoking presentations and many robust discussions on Digital Media, the “How to Win in the “Who is Afraid of Social Media?” event was very successful! We greatly appreciate your interest and participation in the event, we are pleased with the feedback we have received and we are eager to learn how you activate Social Media for your digital strategy to drive growth for your organization!

It was a great pleasure meeting some of you during the event, discussing your concerns in Digital Media  and sharing with you our experience in addressing digital opportunities.

With Compliments,
Andreas Schurek
Managing Director - TNS Geneva


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Expert's panel INCLUDED

Bernhard Glock
President and CEO, Bernhard Glock Media Leadership Company

“As an advertiser, I am not afraid of social media and here is why.”
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Bernhard Glock
President and CEO, Bernhard Glock Media Leadership Company

"As an advertiser, I am not afraid of social media and here is why."

Bernhard showed through case studies that embracing Social Media can already drive business today and will do so even more in the future. Companies should always consider social media as a long term relationship in order to be successful. Bernhard also empathized that Social Media is just another part of the Media mix.
James Fergusson
TNS Global Director for Technology and Emerging markets

"The rise and rise of Social Networking and its implications on marketers"


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James Fergusson
TNS Global Director for Technology and Emerging markets
"The rise and rise of Social Networking and its implications on marketers"

Presented the role that digital and mobile technologies play in people's lives and how business can take advantage of this rising wave. James emphasized how the emerging markets are going to drive this new technological revolution and how companies should be prepared for it.
Moncef Ayeb

TNS Geneva Senior Digital Consultant

"What do you need to know about Swiss digital consumers?"


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Moncef Ayeb
TNS Geneva Senior Digital Consultant
"What do you need to know about Swiss digital consumers?"

Moncef's presentation has brought to life some key insights from the Digital Life study carried out in Switzerland. We learned that compared to other European countries, Swiss digital consumers were more likely to be functional i.e using Internet for its basic purpose (informatio, paying bills and communication). The Swiss consumers are also more tech-developed as they use more often than their European neighbors tablets and Smartphone to access the Internet.
David Pihen

VANKSEN Switzerland CEO & Co-Founder– Digital Agency "Connecting Brands & Consumer"

"Swiss companies – who is not afraid of Social Media and the shift to 2.0"


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David Pihen
VANKSEN Switzerland CEO & Co-Founder– Digital Agency "Connecting Brands & Consumer"
"Swiss companies – who is not afraid of Social Media and the shift to 2.0"

David presented some powerful examples of Swiss companies that are inspiring the market with 2.0 digital initiatives. David explained that it matters to adopt a “local” approach when talking online to the Swiss consumers. David’s presentation was also a very illustrative example of how to use Digital Life data to target Swiss consumers.
Venue
We are proud to receive you at The Palais de l'Athénée, the head office and the property of the Arts' . Society of Geneva. Founded in 1776, the Arts' Society of Geneva is the oldest society in cultural
purpose of Switzerland. Located in the heart of the town, the Palais de l'Athénée harbors its historical salons and the famousSalle des Abeilles where the conference will be held.
In the Grand Salon the Red Cross was founded in 1863.
This Palace is ranked as an historical monument and the Mecca of the Genevan heritage. For more information: www.athenee.ch

Access:

  • From the trainstation : Bus n°3 and 5 (stop Athénée)
  • Bus n°7 and 27 (stop Athénée)
  • Parking Saint-Antoine
About TNS

TNS advises clients on specific growth strategies around new market entry,
innovation, brand switching and stakeholder management, based on long-established ...

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About TNS
TNS advises clients on specific growth strategies around new market entry,
innovation, brand switching and stakeholder management, based on long-established
expertise and market-leading solutions.
With a presence in over 80 countries, TNS has more conversations with the world's
consumers than anyone else and understands individual human behaviours and
attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy
groups.

Please visit www.tnsglobal.com for more information.
About KANTAR

Kantar is one of the world's largest insight, information and consultancy groups. By
uniting the diverse talents of its 13 specialist companies, the group aims to become ...


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About KANTAR
Kantar is one of the world's largest insight, information and consultancy groups. By
uniting the diverse talents of its 13 specialist companies, the group aims to become
the pre-eminent provider of compelling and inspirational insights for the global
business community. Its 28,500 employees work across 100 countries and across
the whole spectrum of research and consultancy disciplines, enabling the group to
offer clients business insights at each and every point of the
consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies

For more information: www.kantar.com
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